Whitney Tidd - Board Member Spotlight
Posted by Communications2021 on Jan. 26, 2021 / Subscribe 0
SMPS AND FIRM INVOLVEMENT
How did you end up in the AEC industry?
I started my career in television (I have a BS and MS in Communication) but decided to become a Landscape Architect later in life. After working as a designer for many years I took on a marketing role at my firm and the rest is history.
Most beneficial part of SMPS to you?
The resources and the people. I’m a one-woman marketing department and rely on SMPS to help me plan and make decisions. I have a great network of people who listen and share their advice with me regularly.
What is your favorite part of your job?
Helping to explain the profession of landscape architecture to new clients and the rest of the world. It is truly misunderstood (we are not “landscapers!”) and often undervalued, but landscape architects design public space and they are key to shaping the world we live in in healthy, sustainable, and engaging ways.
Your best advice to someone entering marketing for the AEC world is...
Gain a better understanding of the technical aspects of the work/projects you are marketing. Having been a designer I understand the big picture from the project standpoint and can speak the technical language a great proposal requires. It’s been a big advantage for me.
Best lesson from a mentor?
Be yourself and celebrate it. Your unique perspective and skillset is invaluable so never feel like you’re not good enough. Chances are, there are many people out there who wish they had the same skills or talents you do, so don’t sell yourself short.
THE OUTSIDE-OF-WORK ME
What do you do in your free time?
I love to cook/bake, sew, craft, read, watch baking shows, and go for walks.
If you could travel anywhere, where would you go?
Right now I am planning a Scandinavian road trip to visit Norway, Sweden, and Denmark.
If you could do it all again, what would be your dream job?
Home Ec teacher
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