Whether you’re the type who jumps into a project with a color-coded plan or someone who thrives when the deadline pressure hits, your work style holds power. When teams include a mix of both, misunderstanding, frustration, and even shame can creep in, especially in our deadline-driven A/E/C marketing world.

This program flips the script on procrastination by revealing how naming, understanding, and communicating your personal work style can transform the way you collaborate. You’ll walk away with a simple framework to better understand yourself and the people who don’t work like you, so you can build stronger, more productive relationships across every team

What'll You'll Gain:

1. Own Your Style Without Shame: You'll will leave with permission to stop apologizing for how you get work done, and you'll start advocating for yourself with clarity and confidence.

2. Work Better with Other Types: You will learn how to recognize and collaborate with both structured and adaptable teammates (and technical staff) by understanding the underlying patterns, not just the symptoms.

3. Stop Calling It Procrastination When It’s Actually Processing: You'll learn how to reframe procrastination as a signpost, not a flaw, to empower marketers.

   Speaker/Panelist Info:

   Skot Waldron, Communication Strategist / Author / Speaker / Podcast Host

   Where human behavior meets business impact.

   Skot Waldron is a speaker, leadership consultant, and communication strategist who has worked with organizations like J.P. Morgan Chase, the CDC, PGA Tour, Sesame Workshop, The Home Depot, and Coca-Cola. He translates human behavior into actionable strategies that improve leadership, alignment, and team performance. As the author of the Amazon best-seller Unlocked: A 52-Week Guide For The Intentional Leader and host of the Unlocked With Skot Waldron podcast, he equips leaders with practical tools to communicate with impact. With 20+ years in brand and communication strategy, he brings clarity to the chaos, helping leaders unlock their full potential.